Muhanad Mubarak’s 2024 research highlights that digital transformation has become an essential corporate priority rather than a passing trend. In his DBA thesis at Vern University, Mohamed explored how digital transformation strategies reshape traditional multimedia business models. This article explains how these strategies influence value creation, enhance customer engagement, and provide practical guidance for adapting to the digital age.


Digital Transformation and Business Model Reinvention
A strong digital transformation strategy changes how companies deliver value, shifting multimedia organizations from product-focused models to experience-driven, customer-centric frameworks.